An inside look at golf’s new and exciting products: Seen & Heard at the PGA Show

The 2025 PGA Show was the golf industry’s biggest in 15 years, and GOLF’s staffers were onsite to experience all the latest and greatest products in the game.

At Demo Day, Maddi MacClurg and Jack Hirsh braved the soggy weather to check out Cobra’s new gear — and get some face time with longtime Cobra partners Lexi Thompson and long-drive star Kyle Berkshire. Berkshire shared some swing tips with MacClurg while Thompson explained the nuance of her equipment setup to Hirsh.

Next up: some fun product testing, like Bucket Golf and U.S. Kids’ ultra-long driver.

Gear

The week continued on the PGA Show floor in the Orange County Convention Center, where more than 1,100 vendors displayed their products, and PGA of America programming was ongoing on the main stage. During one presentation, GOLF Top 100 Teacher Jason Baile was awarded PGA of America Teacher and Coach of the Year.

After checking out TopTracer — the largest booth in PGA Show history — MacClurg tried on the new Nike x Hyperice recovery boots. Meanwhile, gear gurus Hirsh and Kris McCormack heard about new technology from Mizuno.

Jessica Marksbury was impressed by a golf club backpack from Lowercase — an innovative club-carrying solution for players who live in urban settings or find themselves using public transportation to get to the course or range.

Gear

McCormack learned about a new collab between Stix Golf and Nicklaus while MacClurg checked out the Practice Glove — a training tool that enables you to place your hands on the club in perfect position.

It was an illuminating three days for the GOLF staff, with McCormack offering a perfect summary of the Show experience.

“It doesn’t matter what you’re curious about, interested in, working on, or your playing style — there’s literally something for everybody,” he said.

Marksbury concurred.

“We all get a lot of press releases, and it’s one thing to see products described in an email format,” she said. “But when you’re actually there with founders, people who have come up with this stuff and are passionate about it, it’s fun.”

For more from GOLF’s Seen & Heard crew, check out a full video of their time in Orlando below.